The platform
One reusable system for every promotional campaign
Most promotions still run on spreadsheets, email threads, and manual checks, rebuilt for every activation. Recefly puts the whole campaign in one place and keeps it for the next one.
Definition
What is campaign infrastructure?
Campaign infrastructure is everything a promotion runs on behind the creative: the entry form, receipt checks, fraud control, winner selection, prize claims, official rules, and reporting. Most teams rebuild it for every campaign. On Recefly it's set up once and reused, for every campaign and every retailer.
Mechanics
The mechanics that sell, on one platform
Receipt-based campaigns
Participants photograph the receipt. Recefly reads it, checks it, and answers in seconds.
Code-on-pack campaigns
Coming soonUnique codes printed on packs or handed out at purchase, checked at entry.
Instant wins (Lucky Moments)
Winning moments scheduled at random award prizes on the spot to eligible entries.
The full flow
Eight steps that usually live in eight tools. Here, in one.
- 01
Campaign setup
Mechanic, retailers, products, entry limits, and dates. Or duplicate a previous campaign.
- 02
Official rules
Drafted from your setup, then sent for approval.
- 03
Campaign page
A mobile-first page with the entry form, published on your domain.
- 04
Entries
Participants enter on the campaign page, or in your own app through the API.
- 05
Validation and fraud checks
Every receipt is read, checked against the mechanic, and screened for duplicates and edits.
- 06
Winners
Draws with winners and reserves you can audit, or instant-win moments.
- 07
Prize claims
Secure claim links, ID checks above a value you set, and reserves when a winner drops out.
- 08
Data and reporting
Live dashboards, receipt-level data, and exports.
Seven parts
Each one replaces a manual step, a spreadsheet, or a separate supplier.
- Receipt validation Every receipt is read in seconds (retailer, store, date, total, products) and checked against your mechanic.
- Fraud detection Duplicates, edited images, and suspicious patterns are stopped at entry, before they cost a prize.
- Campaign pages Build the campaign page without a developer: prizes, countdown, entry form, FAQ. Live the same day.
- Draws & winners Draws you can audit, winners and reserves, and a prize-claim process with every step logged.
- Rules & compliance Official rules drafted from your setup, an approval flow for legal, and data hosted in the EU.
- Analytics Approval rates, purchase patterns, and where entries come from, while the campaign runs.
- Integrations & API Keep your own site or app and send entries through the API. Webhooks tell your systems what happened.
While it runs
You stay in control after launch.
Change rules without stopping
Update validation rules, messages, and limits while the campaign stays live.
See it as it happens
Entries, approval rates, fraud flags, and anomalies, now, not in next week's report.
Access under control
Roles, campaign-level permissions, mandatory two-factor login, and a log of every decision.
A system that runs promotional campaigns end to end (entries, receipt checks, fraud control, winners, prize claims, official rules, reporting) in one place, so the next campaign starts from the last one instead of from zero. Recefly is built for exactly this.
Receipt-based campaigns and instant wins (Lucky Moments) work today: participants upload a receipt photo, Recefly checks it automatically, and winning moments scheduled at random can award prizes on the spot. Code-on-pack campaigns are coming soon.
No. Use the built-in page builder, or keep your own site or app and connect it to Recefly through the API.
Once the rules and creative are ready, a campaign can be set up and launched in a few hours. A duplicated campaign is faster still: change what's different and publish.
Next campaign coming up? Don't start it from zero.
Tell us the mechanic. We'll show you how it runs on Recefly and what you'd reuse next time. Reply within 24 hours.