Jack Daniel's × BDG Romania: two campaigns on Recefly

The challenge

A global spirits brand runs on global standards: the participant experience, the fairness of the mechanic, and the handling of consumer data all have to hold up, for the brand owner, for participants, and for regulators.

Done by hand, that would have meant the familiar grind for BDG Romania: receipts checked one by one, duplicates hunted in spreadsheets, status emails to participants, and reporting put together after the fact. Slow, costly, and hard to audit.

The solution

BDG Romania ran the campaigns on Recefly: participants uploaded a photo of their receipt, Recefly read it and checked the purchase against the campaign rules automatically, and fraud checks flagged duplicates and suspicious patterns before they reached the prizes.

The BDG Romania team followed entries, approval rates, and trends in the live dashboard for the whole campaign, instead of waiting for a post-campaign report to find out what happened.

• Automatic receipt collection and validation
• Rule-based checks for eligible purchases
• Duplicates and suspected fraud flagged automatically
• A live campaign dashboard for the distributor's team
• Exportable data for reporting to the brand

Why it matters

The campaigns ran in production, for a demanding brand, with real participants: entries were validated automatically against the campaign rules, fraud checks ran on every receipt, and BDG Romania kept control with live visibility.

And because the setup lives on the platform, every next campaign can start from it instead of from a blank spreadsheet.